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Vehicle Launches and Brand Experiences
A flexible multi-day programme combining vehicle testing, off-road capability and hosted guest experiences.
Set high above the Cook Strait, Boomrock brings together refined hospitality and a purpose-built driving environment, designed for vehicle launches that require both impact and precision.
The track & terrain
At the heart of the experience is a private vehicle testing circuit paired with an expansive all-terrain park. The track offers a controlled environment for performance driving, while the surrounding landscape introduces gravel roads, water crossings, mud and steep gradients — allowing vehicles to be experienced across a full range of conditions.
Three distinct settings
The experience unfolds across three complementary spaces.
The Track is where performance comes to life, it's a dedicated environment for testing, training and dynamic driving.
The Lodge offers a refined setting for presentations, dining and moments of pause, with uninterrupted coastal views.
The Bunkers provide a more informal, hands-on setting for activities, adding variety and energy to the programme.
Tailored to your audience
Whether hosting media, dealers or VIP guests, each experience is shaped around your objectives. From technical training to immersive brand storytelling, every detail is carefully coordinated to ensure a seamless delivery.
Inclusions
Inclusions can be tailored to your programme, and may include:
Exclusive use of the track and all-terrain park
Multi-venue access across the property
Purpose-built driving circuit with skidpan and technical features
4WD terrain, including water crossings, gravel roads and farm tracks
Catering tailored to programme flow
On-site coordination and event support
Access for vehicle positioning and display
Activities, such as archery, claybird shooting, extreme golf
Helicopter transfers
Return coach transfers from Wellington CBD
Suggested timeline
Programmes are fully tailored and often delivered across one to three days.
Example flow:
Day one — team arrival, briefing and driver training
Day two — media and VIP guest experiences across track and terrain, hosted dining
Day three — additional guest groups, content capture or departures
Our team will provide a bespoke proposal based on scope and requirements
Prices exclude GST.